Moreover, sports-inspired lingerie has made a huge comeback and is here to stay.However, last season floral, colour blocks geometric patterns were floating in and out of menswear but this season they seem to have landed comfortably into men’s innerwear collection.”High-leg cuts, inspired by 80s silhouettes, stay popular but look less dramatic and are more wearable in soft stretch jerseys and smooth modals. So irrespective of fashion trends, the flat underwear made up from micro modal fabric will be superior to flat underwear made up from cotton fabrics. And we saw very different customer behaviour on this.” When asked about what changes she has seen in the industry in last two years Amisha says, “Women are much more aware of their body types and style.

The challenges we face in India is that this category has never been spoken about and it is not been mentioned much. It is not something that is actively thought China Hexagon bolt Manufacturers about.In line with the theme of comfort in intimates, fussy briefs are being replaced with more clean-edge styles designed for everyday wear for men. She wants her own style and wants her own way of expressing herself.When asked about what challenges India is facing in terms of fashion trends, Amisha feels “It is a very exciting category. In 2019, it is clear that there is one common thread throughout all upcoming coveted style -- the desire for comfort.”

Yogesh says.A study has revealed that bustier women can end up having backache issues if they don’t have the right support and right size bras. From 80s fashion of ruffles, metallic colours, and shoulder pads to 2K19s lace pastel sheath dresses, neon colour, and shrugs, fashion not only has changed in terms of style and fabrics but also has emerged into comfortable, bold and beautiful.“While we are making the product, we are very focused on making it for the younger audience specifically around 25 to 35 years of age. But this year it is a little different. In fact the best converting age group is 35 to 55, which was very surprising.” Yogesh adds